Sephora stops the madness that is the wrong shade of foundation.The Foundation Trap

Written, Directed, Edited and Composed by Gabriel Shalom

Client: Sephora
Production Company: Portal A
Director of Photography: Catherine Goldschmidt
Distribution: YouTube

2013

Sephora wanted a shocking video for YouTube to illustrate the dangers of wearing the wrong foundation make up. Trap music stylings set the tone for magical transformations and horrified looks in the mirror.

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